Sunday 3 October 2010

a blog about a logo

We are currently having our logo redesigned, with some business cards and also some postcards to hand out. We also renamed our business, before we were known as Elysian Landscapes.
The idea then, was to come up with an appropriate logo that reflects what we are about as people as well as capturing our creative side.

Well, surrounded by sea here in Cornwall ,you do not have to travel very far before you come across this type of image....but there is a twist!!!!!
We wanted to capture the idea of an unfurling fern frond, some of you may say, 'What?!! No way', but be assured look at the frond of say an unfurling Cyathea or Dicksonia, (Tree Ferns........ ideal coz they may well be at head height and therefore easy to view!!!) and you will see what we mean, in fact that unfurling frond is worthy of a couple of names too...... 'Fiddlehead' or 'Crozier'.

There is a large element of interest/obsession/passion from us both regarding surfing and it follows that the wave shape is part of that. One becomes an appreciator of a fine wave, a connoisseur if you will, (although perhaps we would need to travel, surf and appreciate more waves than you would see in lovely old Cornwall!??)
But any way on the right hand side of the logo, the dots which are linked to the 'Fiddlehead' concept, could in fact be the results of a very light offshore breeze, something which many wave riders would understand, look for and delight at, this offshore breeze would produce spray and hold up the wave. The inside of the wave by surfers is often called a 'Barrel'. Sometimes you hear of 'barrelling waves'.
I don't believe however that the two very different areas should merge regarding terminology. In fact if I heard a friend saying something like: 'I say, that wave is fiddleheading perfectly' I may have to think hard about the proper use of the English language....know what I mean?!!!! 
So, the logo, we hope you like it.......... More info on historic and current work by us with pictures as well is to follow and there may also be postings about life in Cornwall, surfing and other interests we have.
In fact I have a fine photographic collection of waves that I, (Glynn) have taken over the years, and now that I think about it they are in various parts of the world too...as well as Cornwall :-)

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